Governing one’s life through the claustrophobic guardrails of others’ expectations does not a pleasant experience make, I finally accepted. This is not to be misconstrued with ignoring trusted sources’ valuable advice or refusing to learn from others’ mistakes. Richie’s words were a reminder of a self-imposed call to action I heeded in June 2006 – stop wasting time, energy and money living up to expectations you had no role in setting.
“We can all see the cracks in the sidewalks, and roadways, yet we fail to see the cracks […]
With fewer than 10 written words, the ad expressed what I believe to be, if you consume our product you can move about your life in a free, progressive manner that works for you and aligns with your values. Alternatively, I thought the ad conveyed — imbibing any other liquor is antiquated, and who wants to be considered old fashioned?